/* Matches the Pitch Challenge waitlist: sage + soft pastels, Cormorant serif, tracked small caps, hairlines. */
:root{
  --bg:#f6f2e9;--ink:#171717;--muted:#171717;--line:#f6f2e9;--card:#f6f2e9;
  --sage:#f6f2e9;--sage-soft:#f6f2e9;--sage-deep:#171717;--on-deep:#f6f2e9;
  --blush:#f6f2e9;--lilac:#f6f2e9;--butter:#f6f2e9;--sky:#f6f2e9;
  --serif:"Cormorant Garamond",Georgia,serif;--sans:Jost,system-ui,sans-serif;--gutter:20px}
@media (prefers-color-scheme:dark){:root:not([data-theme="light"]){
  --bg:#171717;--ink:#f6f2e9;--muted:#f6f2e9;--line:#171717;--card:#171717;
  --sage:#171717;--sage-soft:#171717;--sage-deep:#171717;--on-deep:#171717;
  --blush:#171717;--lilac:#171717;--butter:#171717;--sky:#171717;color-scheme:dark}}
:root[data-theme="dark"]{
  --bg:#171717;--ink:#f6f2e9;--muted:#f6f2e9;--line:#171717;--card:#171717;
  --sage:#171717;--sage-soft:#171717;--sage-deep:#171717;--on-deep:#171717;
  --blush:#171717;--lilac:#171717;--butter:#171717;--sky:#171717;color-scheme:dark}
*{box-sizing:border-box;margin:0}
html{scroll-behavior:smooth;scroll-padding-top:70px}
body{background:var(--bg);color:var(--ink);font:400 17px/1.7 var(--sans);overflow-x:hidden;-webkit-font-smoothing:antialiased}
img,video{max-width:100%;display:block}
a{color:inherit}
.wrap{max-width:1080px;margin:0 auto;padding:0 var(--gutter)}
section{padding:clamp(56px,8vw,96px) 0}
.caps,.eyebrow{font:500 12px var(--sans);letter-spacing:.24em;text-transform:uppercase}
.eyebrow{color:var(--sage-deep);display:block;margin-bottom:14px}
h1,h2,h3{font-family:var(--serif);font-weight:500;line-height:1.02;text-wrap:balance}
h2{font-size:clamp(36px,5vw,58px);margin-bottom:16px}
em{font-family:var(--serif);font-style:italic;font-weight:500;color:var(--sage-deep)}
.lead{color:var(--muted);max-width:520px;font-size:18px}
.btn{display:inline-block;background:var(--sage-deep);color:var(--on-deep);border:1px solid var(--sage-deep);border-radius:2px;padding:15px 30px;font:500 12px var(--sans);letter-spacing:.24em;text-transform:uppercase;text-decoration:none;cursor:pointer;min-height:48px;transition:transform .3s,background .3s}
.btn:hover{transform:translateY(-2px)}
.btn.ghost{background:transparent;color:var(--ink);border-color:var(--ink)}
.btn.small{padding:11px 20px;min-height:44px}
.btn:focus-visible,.chip:focus-visible,.tile:focus-visible{outline:2px solid var(--sage-deep);outline-offset:3px}

/* nav */
.nav{position:sticky;top:0;z-index:30;background:color-mix(in srgb,var(--bg) 90%,transparent);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-block:14px}
.brand{text-decoration:none;font:500 13px var(--sans);letter-spacing:.28em;text-transform:uppercase}
.nav ul{display:flex;gap:26px;list-style:none;padding:0;align-items:center}
.nav ul a{text-decoration:none;font:500 12px var(--sans);letter-spacing:.22em;text-transform:uppercase}
.nav .right{display:flex;gap:12px;align-items:center}
.icon-btn{width:40px;height:40px;border-radius:50%;border:1px solid var(--line);background:var(--card);color:var(--ink);cursor:pointer}
@media(max-width:820px){.nav ul{display:none}}

/* hero */
.hero{padding-block:clamp(40px,6vw,72px) 40px}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:center}
.pill{display:inline-flex;align-items:center;gap:8px;background:var(--butter);color:var(--ink);padding:7px 16px;border-radius:999px;font:500 11px var(--sans);letter-spacing:.2em;text-transform:uppercase}
.dot{width:7px;height:7px;border-radius:50%;background:var(--sage-deep);animation:pulse 2s infinite}
@keyframes pulse{50%{opacity:.35}}
h1{font-size:clamp(46px,7vw,92px);letter-spacing:-.01em;margin:18px 0 20px}
.hero .lead{margin-bottom:28px}
.cta{display:flex;gap:12px;flex-wrap:wrap}
.hand{font:600 26px/1 Caveat,cursive;color:var(--sage-deep);transform:rotate(-3deg);margin-top:22px;display:block}
.heroart{position:relative;padding-bottom:30px}
.photo{position:relative;aspect-ratio:3/4.2;border-radius:200px 200px 6px 6px;background:var(--sage);overflow:hidden}
.photo img{width:100%;height:100%;object-fit:cover;object-position:50% 25%}
.badge{position:absolute;left:50%;bottom:0;width:112px;height:112px;transform:translateX(-50%);border-radius:50%;background:var(--butter);display:grid;place-items:center}
.badge svg{position:absolute;inset:0;width:100%;height:100%;animation:spin 24s linear infinite}
.badge b{font:italic 500 26px var(--serif);color:var(--ink);color:#171717}
@keyframes spin{to{transform:rotate(360deg)}}
@media(max-width:860px){.hero-grid{grid-template-columns:1fr}.heroart{max-width:360px}}

/* three-up strip */
.three{display:grid;grid-template-columns:repeat(3,1fr);border-block:1px solid var(--line)}
.three div{padding:34px 28px;text-align:center}
.three div+div{border-left:1px solid var(--line)}
.three h3{font-size:26px;margin-bottom:6px}
.three p{color:var(--muted);font-size:15px}
@media(max-width:760px){.three{grid-template-columns:1fr}.three div+div{border-left:0;border-top:1px solid var(--line)}}

/* marquee */
.marquee{overflow:hidden;border-bottom:1px solid var(--line);padding:22px 0;mask-image:linear-gradient(90deg,transparent,#171717 8%,#171717 92%,transparent)}
.track{display:flex;gap:56px;width:max-content;animation:scroll 70s linear infinite}
.track img{height:34px;width:auto;opacity:.6;filter:grayscale(1)}
.marquee:hover .track{animation-play-state:paused}
@keyframes scroll{to{transform:translateX(-50%)}}

/* featured reels */
.reels{display:flex;gap:18px;overflow-x:auto;scroll-snap-type:x mandatory;padding:6px var(--gutter) 24px;margin:36px calc(var(--gutter)*-1) 0;scrollbar-width:thin}
.reel{flex:0 0 clamp(210px,24vw,270px);scroll-snap-align:start}
.vid{position:relative;aspect-ratio:9/16;border-radius:200px 200px 6px 6px;overflow:hidden;background:var(--sage);cursor:pointer}
.vid img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.vid .play{position:absolute;left:50%;bottom:16px;transform:translateX(-50%);width:44px;height:44px;border-radius:50%;background:var(--card);display:grid;place-items:center;color:var(--sage-deep);font-size:13px}
.reel small{display:block;margin-top:14px;font:500 11px var(--sans);letter-spacing:.2em;text-transform:uppercase;color:var(--sage-deep)}
.reel p{font:500 20px/1.2 var(--serif);margin-top:4px}

/* results (deep sage panel) */
.band{background:var(--sage-deep);color:var(--on-deep)}
.band .eyebrow{color:var(--butter)}
.band em{color:var(--butter)}
.band .lead{color:color-mix(in srgb,var(--on-deep) 82%,transparent)}
.big{display:grid;grid-template-columns:repeat(4,1fr);margin-top:40px;border-top:1px solid color-mix(in srgb,var(--on-deep) 35%,transparent)}
.big div{padding:26px 24px 8px 0}
.big b{font:500 clamp(36px,5vw,60px)/1 var(--serif);display:block}
.big span{font:500 11px var(--sans);letter-spacing:.2em;text-transform:uppercase;color:color-mix(in srgb,var(--on-deep) 75%,transparent)}
.rates{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:36px}
.rate{padding:22px;background:color-mix(in srgb,var(--on-deep) 10%,transparent);border-radius:6px}
.rate b{font:italic 500 38px/1 var(--serif);color:var(--butter);display:block}
.rate span{font-size:13px;color:color-mix(in srgb,var(--on-deep) 78%,transparent)}
@media(max-width:800px){.big,.rates{grid-template-columns:repeat(2,1fr)}}

/* work */
.chips{display:flex;gap:10px;flex-wrap:wrap;margin:28px 0}
.chip{padding:9px 18px;border-radius:999px;border:0;font:500 12px var(--sans);letter-spacing:.14em;text-transform:uppercase;cursor:pointer;color:var(--ink);background:var(--card);box-shadow:inset 0 0 0 1px var(--line)}
.chip:nth-child(5n+2){background:var(--blush)}.chip:nth-child(5n+3){background:var(--butter)}.chip:nth-child(5n+4){background:var(--lilac)}.chip:nth-child(5n){background:var(--sky)}
.chip[aria-pressed="true"]{background:var(--sage-deep);color:var(--on-deep)}
.grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(170px,1fr));gap:14px}
.tile{position:relative;aspect-ratio:9/16;border-radius:6px;overflow:hidden;background:var(--sage);cursor:pointer;border:0;padding:0}
.tile img{width:100%;height:100%;object-fit:cover;transition:transform .5s}
.tile:hover img{transform:scale(1.05)}
.tile span{position:absolute;left:8px;bottom:8px;font:500 10px var(--sans);letter-spacing:.14em;text-transform:uppercase;padding:5px 10px;border-radius:999px;background:var(--card);color:var(--ink)}

/* services: tinted blocks */
.svc{display:grid;grid-template-columns:repeat(2,1fr);gap:20px;margin-top:40px}
.card{padding:40px 34px}
.card:nth-child(1){background:var(--blush)}.card:nth-child(2){background:var(--lilac)}.card:nth-child(3){background:var(--butter)}.card:nth-child(4){background:var(--sky)}
.card .n{font:italic 500 32px var(--serif);color:var(--sage-deep)}
.card h3{font-size:32px;margin:2px 0 8px}
.card p{color:var(--ink);opacity:.8;font-size:16px}
.tags{display:flex;flex-wrap:wrap;gap:8px;margin-top:18px}
.tags span{font:500 10px var(--sans);letter-spacing:.16em;text-transform:uppercase;padding:6px 12px;border-radius:999px;background:var(--card)}
@media(max-width:700px){.svc{grid-template-columns:1fr}}

/* process: hairline columns */
.steps{display:grid;grid-template-columns:repeat(3,1fr);margin-top:44px;counter-reset:s}
.step{padding:30px 26px;text-align:center;border-top:1px solid var(--line)}
.step:nth-child(3n+2),.step:nth-child(3n){border-left:1px solid var(--line)}
.step::before{counter-increment:s;content:"0" counter(s);font:italic 500 40px var(--serif);color:var(--sage-deep)}
.step h3{font-size:26px;margin:4px 0 8px}
.step p{color:var(--muted);font-size:15px}
@media(max-width:800px){.steps{grid-template-columns:1fr 1fr}.step{border-left:0!important}.step:nth-child(even){border-left:1px solid var(--line)!important}}
@media(max-width:520px){.steps{grid-template-columns:1fr}.step:nth-child(even){border-left:0!important}}

/* about: split with tinted panel */
.about{display:grid;grid-template-columns:.9fr 1.1fr;align-items:stretch}
.about .pic{border-radius:200px 200px 6px 6px;overflow:hidden;background:var(--sage);min-height:440px}
.about .pic img{width:100%;height:100%;object-fit:cover}
.about .panel{background:var(--sage-soft);padding:56px 44px;display:flex;flex-direction:column;justify-content:center}
.about p{margin-top:14px;color:var(--muted)}
.about p.first{color:var(--ink);font-size:19px}
@media(max-width:860px){.about{grid-template-columns:1fr}.about .panel{padding:40px 24px}.about .pic{max-width:340px;min-height:380px}}

/* contact */
.join{background:var(--blush);text-align:center;padding:clamp(64px,9vw,104px) var(--gutter)}
.join h2{max-width:760px;margin:0 auto 14px}
.join .cta{justify-content:center;margin-top:26px}
footer{padding:36px 20px;text-align:center;font-size:13px;color:var(--muted)}

/* lightbox */
.lb{position:fixed;inset:0;z-index:50;background:#000d;display:none;place-items:center;padding:20px}
.lb.open{display:grid}
.lb-inner{position:relative;height:min(86vh,760px);aspect-ratio:9/16;border-radius:6px;overflow:hidden;background:#171717}
.lb video,.lb img{width:100%;height:100%;object-fit:contain}
.lb button{position:absolute;top:14px;right:14px;z-index:2;width:40px;height:40px;border-radius:50%;border:0;background:#fffe;font-size:18px;cursor:pointer}

.reveal{opacity:0;transform:translateY(24px);transition:opacity .7s,transform .7s}
.reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}.reveal{opacity:1;transform:none}html{scroll-behavior:auto}}

/* ===== Bubble layer (same card language as the waitlist hub) ===== */
:root{--shadow-b:0 10px 22px rgba(47,58,50,.12)}
.btn{border-radius:999px;border:1.5px solid var(--ink);box-shadow:0 10px 22px rgba(79,107,84,.35)}
.btn.ghost{box-shadow:none}
.pill{background:transparent;color:var(--sage-deep);border:1.5px solid var(--sage-deep)}
.icon-btn{border:1.5px solid var(--ink)}
.chip{border:1.5px solid var(--ink);box-shadow:none}
.card,.rate,.step,.about .panel,.three div{border:1.5px solid var(--ink);border-radius:22px;box-shadow:var(--shadow-b)}
.card{padding:26px 24px}
.rate{background:color-mix(in srgb,var(--on-deep) 10%,transparent);border-color:color-mix(in srgb,var(--on-deep) 55%,transparent);box-shadow:none}
.steps{gap:14px;margin-top:40px}
.step{background:var(--card);border-top:1.5px solid var(--ink)}
.step,.step:nth-child(3n+2),.step:nth-child(3n){border-left:1.5px solid var(--ink)}
.three{border:0;gap:14px}
.three div{background:var(--card)}
.three div+div{border-left:1.5px solid var(--ink)}
@media(max-width:760px){.three div+div{border-top:1.5px solid var(--ink)}}
.vid,.tile,.photo,.about .pic,.gal figure{border:1.5px solid var(--ink);border-radius:26px;box-shadow:var(--shadow-b)}
.photo,.about .pic{border-radius:200px 200px 26px 26px}
.tile span,.tags span{border:1px solid var(--ink)}
.about .panel{background:var(--sage-soft)}

/* hub: avatar + "Start here" bubble cards */
.hub{max-width:560px;margin:0 auto;padding:8px var(--gutter) 24px;text-align:center}
.hub-label{text-align:left;margin:28px 0 12px;color:var(--ink)}
.hub-card{display:grid;grid-template-columns:64px 1fr 38px;column-gap:14px;align-items:center;text-align:left;text-decoration:none;color:var(--ink);background:var(--card);border:1.5px solid var(--ink);border-radius:22px;padding:14px;margin-bottom:12px;box-shadow:var(--shadow-b);transition:transform .2s}
.hub-card:hover{transform:translateY(-2px)}.hub-card:active{transform:scale(.98)}
.thumb{width:64px;height:64px;border-radius:14px;overflow:hidden;display:grid;place-items:center;background:var(--sage-deep);color:var(--on-deep);font:italic 500 24px var(--serif)}
.thumb img{width:100%;height:100%;object-fit:cover}
.txt b{display:block;font:500 22px/1.1 var(--serif)}
.txt small{display:block;font-size:12.5px;line-height:1.35;color:var(--muted);margin-top:3px}
.go{width:38px;height:38px;border-radius:50%;background:var(--sage-deep);color:var(--on-deep);display:grid;place-items:center;font:500 17px var(--sans);border:1.5px solid var(--ink);animation:nudge 2.4s ease-in-out infinite}
@keyframes nudge{0%,100%{transform:translateX(0)}50%{transform:translateX(3px)}}

/* photos */
.gal{columns:4 170px;column-gap:14px;margin-top:36px}
.gal figure{break-inside:avoid;margin:0 0 14px;overflow:hidden;cursor:pointer;background:var(--sage)}
.gal img{width:100%;height:auto;transition:transform .5s}
.gal figure:hover img{transform:scale(1.04)}
.lb img{border-radius:6px}

/* ===== Exact waitlist layout: one centered column, butter-yellow accent ===== */
:root{--butter:#f6f2e9;--accent:#f6f2e9;--on-accent:#171717}
:root[data-theme="dark"],:root:not([data-theme="light"]){--accent:#f6f2e9}
@media (prefers-color-scheme:light){:root:not([data-theme="dark"]){--accent:#f6f2e9}}

.wrap,.hub,.nav .wrap{max-width:560px;margin-left:auto;margin-right:auto}
.wrap{padding-left:16px;padding-right:16px}
.nav .wrap{max-width:1080px}
section{padding:clamp(40px,7vw,64px) 0}
.about,.svc,.steps{grid-template-columns:1fr}
.svc{gap:12px}
.steps{gap:12px}
.step,.step:nth-child(n){border:1.5px solid var(--ink)!important;text-align:left}
.big,.rates{grid-template-columns:1fr 1fr}
.stats{grid-template-columns:1fr 1fr}
.about .pic{max-width:none;min-height:340px;aspect-ratio:3/3.6}
.about .panel{padding:26px 22px}
.gal{columns:2 150px}
.grid{grid-template-columns:repeat(auto-fill,minmax(150px,1fr))}
h2{font-size:clamp(36px,9vw,48px)}
.lead{font-size:17px}

/* butter accent: fills, not text */
.btn{background:var(--accent);color:var(--on-accent);border:1.5px solid var(--ink);box-shadow:0 10px 22px rgba(47,58,50,.18)}
.btn.ghost{background:var(--card);color:var(--ink)}
.pill{background:var(--accent);color:var(--on-accent);border:1.5px solid var(--ink)}
.dot{background:var(--sage-deep)}
.eyebrow{color:var(--ink);background:var(--accent);display:inline-block;padding:4px 12px;border-radius:999px;border:1.5px solid var(--ink);font-size:11px}
.band .eyebrow{color:var(--on-accent)}
em{color:inherit;background:linear-gradient(transparent 60%,var(--accent) 60%);padding:0 .08em}
.band em,.join em{background:none;color:var(--accent)}
.go,.thumb{background:var(--accent);color:var(--on-accent)}
.chip[aria-pressed="true"]{background:var(--accent);color:var(--on-accent);box-shadow:inset 0 0 0 1.5px var(--ink)}
.step::before{color:var(--ink);background:var(--accent);display:inline-block;padding:0 14px;border-radius:999px;font-size:30px;line-height:1.3}
.card .n{color:var(--ink)}
.hand{color:var(--ink)}
.join{background:var(--accent);color:var(--on-accent)}
.join .btn{background:var(--ink);color:var(--accent);box-shadow:none}
.join .eyebrow{background:var(--card)}
.join .lead{color:var(--on-accent)}
.join .hand{color:var(--on-accent)}
.rate b{color:var(--accent)}
.band .big b{color:#f6f2e9}
.marquee{border-radius:0}

/* hub hero (exact waitlist structure) */
.hero2{text-align:center;padding:36px 0 8px}
.hub-avatars{display:flex;justify-content:center;margin-bottom:12px}
.hub-avatars img{width:76px;height:76px;border-radius:50%;object-fit:cover;object-position:50% 20%;border:4px solid var(--card);box-shadow:0 6px 16px rgba(47,58,50,.22)}
.hub-avatars img+img{margin-left:-16px}
.hub-handle{color:var(--muted);margin:0 0 14px}
.hub-title{font:500 clamp(42px,9vw,60px)/1 var(--serif);letter-spacing:-.01em;margin:0 0 14px;text-wrap:balance}
.hub-tag{font-weight:500;letter-spacing:.22em;line-height:1.7;margin:0 0 26px}
.hub-feature{background:var(--card);border:1.5px solid var(--ink);border-radius:28px;overflow:hidden;box-shadow:0 18px 36px rgba(47,58,50,.18);text-align:center}
.hub-feature-top{background:var(--sage-deep);padding:22px 20px 0;display:flex;justify-content:center}
.hub-feature-top img{width:62%;max-width:230px;display:block;border-radius:6px 6px 0 0;transform:rotate(-2deg) translateY(6px);box-shadow:0 10px 24px rgba(0,0,0,.28);aspect-ratio:3/3.6;object-fit:cover;object-position:50% 20%}
.hub-feature-body{padding:22px 20px 24px}
.hub-feature-body .pill{margin:0 0 12px}
.hub-ftitle{font:500 31px/1.1 var(--serif);margin:0 0 10px}
.hub-feature-body p{margin:0 auto 18px;color:var(--muted);font-size:14.5px;max-width:34ch}
.hub-feature-body .btn{width:100%;font-size:12px;letter-spacing:.2em;padding:16px}
.hub-feature-body .hand{margin-top:16px}
.hub-feature em{background:linear-gradient(transparent 60%,var(--accent) 60%)}

/* niche accordion */
.niches{margin-top:28px}
.niche-head{width:100%;font:inherit;cursor:pointer}
.niche-head[aria-expanded="true"]{background:var(--accent);margin-bottom:10px}
.niche-head[aria-expanded="true"] .go{background:var(--card)}
.niche-panel{margin:0 0 16px;padding:14px;background:var(--card);border:1.5px solid var(--ink);border-radius:22px;box-shadow:var(--shadow-b)}
.niche-panel[hidden]{display:none}
.niche-panel .grid{grid-template-columns:repeat(auto-fill,minmax(110px,1fr));gap:10px}
.niche-panel .tile{border-radius:16px;box-shadow:none}

/* inline playback */
.tile.playing,.vid.playing{cursor:default;background:#171717}
.tile.playing video,.vid.playing video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;background:#171717}
.niche-panel .grid{grid-template-columns:repeat(auto-fill,minmax(130px,1fr))}
.niche-panel .tile.playing{grid-column:span 2;grid-row:span 2}

/* one straight row of videos */
.niche-panel{padding:14px 0 14px 14px}
.niche-panel .grid{display:flex;flex-wrap:nowrap;gap:12px;overflow-x:auto;scroll-snap-type:x proximity;padding:2px 14px 8px 2px;scrollbar-width:thin}
.niche-panel .tile{flex:0 0 150px;width:150px;aspect-ratio:9/16;scroll-snap-align:start}
.niche-panel .tile.playing{flex-basis:260px;width:260px;grid-column:auto;grid-row:auto}

/* hero cutout photo (torn paper, transparent edges) */
.hub-feature-top{padding:26px 20px 0;overflow:hidden}
.hub-feature-top img{width:74%;max-width:300px;aspect-ratio:auto;object-fit:contain;border-radius:0;box-shadow:none;transform:rotate(-2deg) translateY(8px);filter:drop-shadow(0 10px 18px rgba(0,0,0,.3))}
.hub-avatars img{background:var(--sage)}

/* cute green dotted photo frames */
.gal{column-gap:16px}
.gal figure{background:var(--card);padding:9px;margin:0 0 16px;border:3px dotted #171717;border-radius:24px;box-shadow:0 8px 18px rgba(47,58,50,.12);position:relative}
.gal figure::after{content:"";position:absolute;inset:4px;border:2px dotted #f6f2e9;border-radius:19px;pointer-events:none}
.gal img{border-radius:15px;display:block}
.gal figure:hover{border-color:#171717}

/* featured videos: grid + dotted frames */
.reels{display:grid;grid-template-columns:repeat(2,1fr);gap:20px 16px;overflow:visible;scroll-snap-type:none;padding:0;margin:30px 0 0}
.reel{flex:none;min-width:0}
.reel .vid{background:var(--card);border:3px dotted #171717;border-radius:24px;box-shadow:0 8px 18px rgba(47,58,50,.12);overflow:hidden}
.reel .vid::after{content:"";position:absolute;inset:4px;border:2px dotted #f6f2e9;border-radius:19px;pointer-events:none;z-index:2}
.reel .vid img,.reel .vid video,.vid.playing video{inset:9px;width:calc(100% - 18px);height:calc(100% - 18px);border-radius:15px;object-fit:cover}
.reel .vid:hover{border-color:#171717}
.reel .vid .play{bottom:22px;z-index:3}
.reel small{font-size:10px;line-height:1.5}
.reel p{font-size:18px}
/* hero photo frame */
.hub-feature-top img{background:var(--card);padding:9px;border:3px dotted #171717;border-radius:24px;box-sizing:border-box;filter:none;box-shadow:0 12px 24px rgba(0,0,0,.28)}

/* three videos per row (11 reels = 3 + 3 + 3 + 2, so none sit alone) */
.reels{grid-template-columns:repeat(3,1fr);gap:18px 12px}
.reel .vid{border-width:2.5px;border-radius:18px}
.reel .vid::after{inset:3px;border-radius:14px;border-width:1.5px}
.reel .vid img,.reel .vid video,.vid.playing video{inset:6px;width:calc(100% - 12px);height:calc(100% - 12px);border-radius:12px}
.reel .vid .play{width:34px;height:34px;bottom:14px;font-size:11px}
.reel small{font-size:8.5px;letter-spacing:.12em;margin-top:10px}
.reel p{font-size:14px;line-height:1.2}

/* analytics cards */
.plats{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:34px}
.plat{background:var(--card);color:var(--ink);border:1.5px solid var(--ink);border-radius:22px;padding:20px 18px;box-shadow:0 10px 22px rgba(0,0,0,.18)}
.plat-wide{grid-column:1/-1}
.plat-name{display:block;font:500 26px/1.05 var(--serif)}
.plat small{display:block;font:500 10px var(--sans);letter-spacing:.2em;text-transform:uppercase;color:var(--muted);margin:2px 0 10px}
.plat ul{list-style:none;padding:0;display:grid;gap:5px}
.plat li{font-size:14px;line-height:1.35;color:var(--muted)}
.plat li b{font:500 19px var(--serif);color:var(--ink);background:linear-gradient(transparent 62%,var(--accent) 62%);padding:0 .1em}
.sub-h{font:500 34px/1.05 var(--serif);margin:54px 0 8px;color:var(--on-deep)}
.big{grid-template-columns:repeat(2,1fr)}
@media(max-width:420px){.plats{grid-template-columns:1fr}}

/* four videos per row (11 reels = 4 + 4 + 3) */
.reels{grid-template-columns:repeat(4,1fr);gap:16px 10px}
.reel .vid{border-width:2px;border-radius:14px}
.reel .vid::after{inset:2px;border-radius:11px;border-width:1px}
.reel .vid img,.reel .vid video,.vid.playing video{inset:5px;width:calc(100% - 10px);height:calc(100% - 10px);border-radius:9px}
.reel .vid .play{width:28px;height:28px;bottom:10px;font-size:9px}
.reel small{font-size:7.5px;letter-spacing:.08em;margin-top:8px}
.reel p{font-size:12.5px;line-height:1.2}

/* media kit link card on the dark analytics panel */
.mk-link{margin-top:34px;margin-bottom:0;background:var(--accent);box-shadow:0 12px 24px rgba(0,0,0,.25)}
.mk-link .thumb{background:var(--card);color:var(--on-accent);font-size:22px}
.mk-link .txt b,.mk-link .txt small{color:var(--on-accent)}
.mk-link .go{background:var(--card);color:var(--on-accent)}

/* contact band + footer cleanup */
.join em{color:var(--on-accent);background:linear-gradient(transparent 60%,rgba(255,255,255,.75) 60%)}
.join{padding:clamp(44px,7vw,64px) var(--gutter)}
#about{padding-bottom:clamp(28px,5vw,40px)}
footer{padding:22px 20px 34px;text-align:center}
footer .wrap{display:flex;flex-direction:column;align-items:center;gap:6px}
footer .wrap a{margin-bottom:2px}
/* ===== Dark mode: make every font readable ===== */
:root[data-theme="dark"] .eyebrow{color:var(--on-accent);background:var(--accent);border-color:var(--accent)}
:root[data-theme="dark"] .pill{color:var(--on-accent)}
:root[data-theme="dark"] em,:root[data-theme="dark"] .hub-feature em,:root[data-theme="dark"] .hub-title em{background:none;color:var(--accent)}
:root[data-theme="dark"] .plat li b{background:none;color:var(--accent)}
:root[data-theme="dark"] .step::before{color:var(--on-accent);background:var(--accent)}
:root[data-theme="dark"] .btn{color:var(--on-accent);border-color:var(--accent)}
:root[data-theme="dark"] .btn.ghost{background:transparent;color:var(--ink);border-color:var(--ink)}
:root[data-theme="dark"] .join .btn{background:#171717;color:var(--accent);border-color:#171717}
:root[data-theme="dark"] .join,:root[data-theme="dark"] .join h2,:root[data-theme="dark"] .join .lead,:root[data-theme="dark"] .join .hand,:root[data-theme="dark"] .join em{color:var(--on-accent)}
:root[data-theme="dark"] .join em{background:linear-gradient(transparent 60%,rgba(255,255,255,.7) 60%)}
:root[data-theme="dark"] .join .eyebrow{background:var(--card);color:var(--ink);border-color:var(--ink)}
:root[data-theme="dark"] .band{background:#171717;color:#f6f2e9}
:root[data-theme="dark"] .band .lead,:root[data-theme="dark"] .band .big span,:root[data-theme="dark"] .band .rate span{color:#f6f2e9}
:root[data-theme="dark"] .band em{color:var(--accent)}
:root[data-theme="dark"] .band .big b,:root[data-theme="dark"] .band h2,:root[data-theme="dark"] .band .sub-h{color:#f6f2e9}
:root[data-theme="dark"] .band .eyebrow{color:var(--on-accent);background:var(--accent)}
:root[data-theme="dark"] .mk-link{background:var(--accent)}
:root[data-theme="dark"] .mk-link .thumb,:root[data-theme="dark"] .mk-link .go{background:#171717;color:var(--accent);border-color:#171717}
:root[data-theme="dark"] .mk-link .txt b,:root[data-theme="dark"] .mk-link .txt small{color:var(--on-accent)}
:root[data-theme="dark"] .chip[aria-pressed="true"],:root[data-theme="dark"] .go,:root[data-theme="dark"] .thumb{color:var(--on-accent)}
:root[data-theme="dark"] .card .n,:root[data-theme="dark"] .card h3,:root[data-theme="dark"] .card p{color:var(--ink)}
:root[data-theme="dark"] .plat{background:var(--card);color:var(--ink)}
:root[data-theme="dark"] .plat li{color:var(--muted)}
:root[data-theme="dark"] .hub-feature-top{background:#171717}
:root[data-theme="dark"] .about .panel{background:#171717}
@media (prefers-color-scheme:dark){
:root:not([data-theme="light"]) .eyebrow{color:var(--on-accent);background:var(--accent);border-color:var(--accent)}
:root:not([data-theme="light"]) .pill{color:var(--on-accent)}
:root:not([data-theme="light"]) em,:root:not([data-theme="light"]) .hub-feature em,:root:not([data-theme="light"]) .hub-title em{background:none;color:var(--accent)}
:root:not([data-theme="light"]) .plat li b{background:none;color:var(--accent)}
:root:not([data-theme="light"]) .step::before{color:var(--on-accent);background:var(--accent)}
:root:not([data-theme="light"]) .btn{color:var(--on-accent);border-color:var(--accent)}
:root:not([data-theme="light"]) .btn.ghost{background:transparent;color:var(--ink);border-color:var(--ink)}
:root:not([data-theme="light"]) .join .btn{background:#171717;color:var(--accent);border-color:#171717}
:root:not([data-theme="light"]) .join,:root:not([data-theme="light"]) .join h2,:root:not([data-theme="light"]) .join .lead,:root:not([data-theme="light"]) .join .hand,:root:not([data-theme="light"]) .join em{color:var(--on-accent)}
:root:not([data-theme="light"]) .join em{background:linear-gradient(transparent 60%,rgba(255,255,255,.7) 60%)}
:root:not([data-theme="light"]) .join .eyebrow{background:var(--card);color:var(--ink);border-color:var(--ink)}
:root:not([data-theme="light"]) .band{background:#171717;color:#f6f2e9}
:root:not([data-theme="light"]) .band .lead,:root:not([data-theme="light"]) .band .big span,:root:not([data-theme="light"]) .band .rate span{color:#f6f2e9}
:root:not([data-theme="light"]) .band em{color:var(--accent)}
:root:not([data-theme="light"]) .band .big b,:root:not([data-theme="light"]) .band h2,:root:not([data-theme="light"]) .band .sub-h{color:#f6f2e9}
:root:not([data-theme="light"]) .band .eyebrow{color:var(--on-accent);background:var(--accent)}
:root:not([data-theme="light"]) .mk-link{background:var(--accent)}
:root:not([data-theme="light"]) .mk-link .thumb,:root:not([data-theme="light"]) .mk-link .go{background:#171717;color:var(--accent);border-color:#171717}
:root:not([data-theme="light"]) .mk-link .txt b,:root:not([data-theme="light"]) .mk-link .txt small{color:var(--on-accent)}
:root:not([data-theme="light"]) .chip[aria-pressed="true"],:root:not([data-theme="light"]) .go,:root:not([data-theme="light"]) .thumb{color:var(--on-accent)}
:root:not([data-theme="light"]) .card .n,:root:not([data-theme="light"]) .card h3,:root:not([data-theme="light"]) .card p{color:var(--ink)}
:root:not([data-theme="light"]) .plat{background:var(--card);color:var(--ink)}
:root:not([data-theme="light"]) .plat li{color:var(--muted)}
:root:not([data-theme="light"]) .hub-feature-top{background:#171717}
:root:not([data-theme="light"]) .about .panel{background:#171717}
}

/* phones: 3 videos per row (11 = 3+3+3+2) with readable labels; 4 per row from 560px up */
@media(max-width:559px){
  .reels{grid-template-columns:repeat(3,1fr);gap:16px 10px}
  .reel small{font-size:8.5px;letter-spacing:.1em;line-height:1.45}
  .reel p{font-size:13px}
  .reel .vid{border-radius:16px}
  .reel .vid img,.reel .vid video,.vid.playing video{inset:5px;width:calc(100% - 10px);height:calc(100% - 10px);border-radius:11px}
}

/* desktop: let the featured videos break out of the narrow column so they're big and easy to watch */
@media(min-width:900px){
  #f6f2e9tured .wrap{max-width:1120px}
  .reels{grid-template-columns:repeat(3,1fr);gap:34px 28px}
  .reel .vid{border-width:3px;border-radius:24px}
  .reel .vid::after{inset:4px;border-radius:19px;border-width:2px}
  .reel .vid img,.reel .vid video,.vid.playing video{inset:9px;width:calc(100% - 18px);height:calc(100% - 18px);border-radius:15px}
  .reel .vid .play{width:48px;height:48px;bottom:20px;font-size:14px}
  .reel small{font-size:11.5px;letter-spacing:.14em;margin-top:16px;line-height:1.5}
  .reel p{font-size:23px;line-height:1.2}
}

/* fluid desktop sizing: the video area scales with the screen, from small laptops to ultrawide monitors */
@media(min-width:900px){
  #f6f2e9tured .wrap{max-width:min(1120px,calc(100vw - 48px))}
  .reels{grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(22px,2.4vw,34px) clamp(18px,2vw,28px)}
}
@media(min-width:1700px){
  #f6f2e9tured .wrap{max-width:min(1440px,calc(100vw - 96px))}
  .reels{grid-template-columns:repeat(4,minmax(0,1fr))}
  .reel small{font-size:12px}
  .reel p{font-size:24px}
}

@media(min-width:2200px){
  #f6f2e9tured .wrap{max-width:min(1760px,calc(100vw - 160px))}
  .reel small{font-size:13px}
  .reel p{font-size:27px}
}

/* desktop photos: wider, fluid masonry that scales with the screen */
@media(min-width:900px){
  #photos .wrap{max-width:min(1120px,calc(100vw - 48px))}
  .gal{columns:3;column-gap:clamp(18px,2vw,28px)}
  .gal figure{margin-bottom:clamp(18px,2vw,28px);padding:11px;border-width:3px;border-radius:26px}
  .gal figure::after{inset:5px;border-radius:21px}
  .gal img{border-radius:16px}
}
@media(min-width:1700px){
  #photos .wrap{max-width:min(1440px,calc(100vw - 96px))}
  .gal{columns:4}
}
@media(min-width:2200px){
  #photos .wrap{max-width:min(1760px,calc(100vw - 160px))}
  .gal{columns:5}
}

/* very small phones (320-380px) */
.icon-btn{min-width:40px;flex:none}
@media(max-width:380px){
  .nav .wrap{gap:8px;padding-inline:12px}
  .brand{letter-spacing:.16em;font-size:11px}
  .nav .right{gap:8px}
  .nav .btn.small{padding:9px 13px;font-size:10px;letter-spacing:.14em;min-height:40px;white-space:nowrap}
  .gal{columns:2;column-gap:10px}
  .gal figure{padding:6px;margin-bottom:10px;border-width:2px;border-radius:16px}
  .gal figure::after{inset:2px;border-radius:13px;border-width:1px}
  .gal img{border-radius:10px}
  .hub-title{font-size:38px}
}

/* long email button must never exceed the screen */
.btn{max-width:100%;overflow-wrap:anywhere}
@media(max-width:380px){
  .join .btn{letter-spacing:.06em;padding-inline:16px;font-size:11px;white-space:normal;text-align:center}
}

/* dark mode: logos are dark artwork, so show them on a light strip */
:root[data-theme="dark"] .marquee{background:#f6f2e9;border-color:#f6f2e9}
:root[data-theme="dark"] .track img{opacity:.9;filter:grayscale(1) contrast(1.05)}
@media (prefers-color-scheme:dark){
  :root:not([data-theme="light"]) .marquee{background:#f6f2e9;border-color:#f6f2e9}
  :root:not([data-theme="light"]) .track img{opacity:.9;filter:grayscale(1) contrast(1.05)}
}
/* top bar stays on one line on every phone */
@media(max-width:480px){
  .brand{white-space:nowrap;font-size:11px;letter-spacing:.18em}
  .nav .btn.small{white-space:nowrap;padding:9px 14px;font-size:10.5px;letter-spacing:.14em;min-height:40px}
  .nav .wrap{gap:8px}
}

/* dark mode: green contact band, cream dotted frames */
:root[data-theme="dark"] .join{background:#171717;color:#f6f2e9}
:root[data-theme="dark"] .join h2,:root[data-theme="dark"] .join .lead{color:#f6f2e9}
:root[data-theme="dark"] .join em{background:none;color:var(--accent)}
:root[data-theme="dark"] .join .hand{color:var(--accent)}
:root[data-theme="dark"] .join .eyebrow{background:var(--accent);color:var(--on-accent);border-color:var(--accent)}
:root[data-theme="dark"] .join .btn{background:var(--accent);color:var(--on-accent);border-color:var(--accent)}
:root[data-theme="dark"] .gal figure,:root[data-theme="dark"] .reel .vid,:root[data-theme="dark"] .hub-feature-top img,:root[data-theme="dark"] .mk-hero-photo,:root[data-theme="dark"] .mk-gal figure{border-color:#f6f2e9}
:root[data-theme="dark"] .gal figure::after,:root[data-theme="dark"] .reel .vid::after{border-color:#f6f2e9}
:root[data-theme="dark"] .gal figure:hover,:root[data-theme="dark"] .reel .vid:hover{border-color:#f6f2e9}
@media (prefers-color-scheme:dark){
:root:not([data-theme="light"]) .join{background:#171717;color:#f6f2e9}
:root:not([data-theme="light"]) .join h2,:root:not([data-theme="light"]) .join .lead{color:#f6f2e9}
:root:not([data-theme="light"]) .join em{background:none;color:var(--accent)}
:root:not([data-theme="light"]) .join .hand{color:var(--accent)}
:root:not([data-theme="light"]) .join .eyebrow{background:var(--accent);color:var(--on-accent);border-color:var(--accent)}
:root:not([data-theme="light"]) .join .btn{background:var(--accent);color:var(--on-accent);border-color:var(--accent)}
:root:not([data-theme="light"]) .gal figure,:root:not([data-theme="light"]) .reel .vid,:root:not([data-theme="light"]) .hub-feature-top img,:root:not([data-theme="light"]) .mk-hero-photo,:root:not([data-theme="light"]) .mk-gal figure{border-color:#f6f2e9}
:root:not([data-theme="light"]) .gal figure::after,:root:not([data-theme="light"]) .reel .vid::after{border-color:#f6f2e9}
:root:not([data-theme="light"]) .gal figure:hover,:root:not([data-theme="light"]) .reel .vid:hover{border-color:#f6f2e9}
}

/* phones: email on one line, top bar fits the screen */
@media(max-width:560px){
  .join .btn{white-space:nowrap;overflow-wrap:normal;font-size:clamp(9.5px,2.75vw,12px);letter-spacing:.05em;padding-inline:14px}
  .brand{font-size:10px;letter-spacing:.1em}
  .nav .wrap{padding-inline:12px;gap:6px}
  .nav .btn.small{padding:9px 12px;font-size:10px;letter-spacing:.1em}
  .nav .right{gap:6px;min-width:0}
}

/* dark mode: a clearer forest green (reads green, not black, on large monitors) */
:root[data-theme="dark"]{--bg:#171717;--card:#171717;--line:#171717;--muted:#f6f2e9;--sage:#171717;--sage-soft:#171717;--blush:#171717;--lilac:#171717;--butter:#171717;--sky:#171717;color-scheme:dark}
@media (prefers-color-scheme:dark){:root:not([data-theme="light"]){--bg:#171717;--card:#171717;--line:#171717;--muted:#f6f2e9;--sage:#171717;--sage-soft:#171717;--blush:#171717;--lilac:#171717;--butter:#171717;--sky:#171717;color-scheme:dark}}
:root[data-theme="dark"] .band,:root[data-theme="dark"] .join,:root[data-theme="dark"] .hub-feature-top,:root[data-theme="dark"] .about .panel{background:#171717}
@media (prefers-color-scheme:dark){:root:not([data-theme="light"]) .band,:root:not([data-theme="light"]) .join,:root:not([data-theme="light"]) .hub-feature-top,:root:not([data-theme="light"]) .about .panel{background:#171717}}

/* ===== Grid and aligned layout: one rhythm, one alignment, matching card sizes ===== */
/* same spacing above and below every section */
section{padding-block:clamp(52px,8vw,84px)}
.hero2{padding-block:36px 8px}
#about{padding-bottom:clamp(52px,8vw,84px)}
/* every section header is the same centered block: label, title, intro */
.eyebrow{display:table;margin-inline:auto}
section h2,.mk-title,.sub-h{text-align:center;margin-inline:auto;max-width:18ch;text-wrap:balance}
section .lead,.band .lead{text-align:center;margin-inline:auto;max-width:34rem}
.about .panel .eyebrow{margin-inline:auto}
.about .panel h2{max-width:none}
.about .panel p{text-align:center}
.join{text-align:center}
/* video grid: captions reserve the same space so every row lines up */
.reels{align-items:start}
.reel small{min-height:3em;text-align:left}
.reel p{min-height:3.6em;text-align:left}
/* cards in a row share one height and one inner layout */
.svc{align-items:stretch}
.svc .card{display:flex;flex-direction:column}
.svc .card .tags{margin-top:auto;padding-top:16px}
.steps{align-items:stretch}
.plats{align-items:stretch}
.plat{display:flex;flex-direction:column}
.big{text-align:center}
.big>div{text-align:center;padding-right:0}
.rate{text-align:center}
.hub-card{min-height:92px}
/* one button size */
.btn{min-height:50px}
@media(min-width:900px){
  .reel small{min-height:3.2em}
  .reel p{min-height:3.2em}
}

/* every row in a card group is the same height */
.svc,.steps{grid-auto-rows:1fr}
.svc .card,.steps .step{height:100%}
.steps .step{display:flex;flex-direction:column;align-items:center;justify-content:flex-start}
.steps .step p{text-align:center}
.svc .card{align-items:flex-start}

/* Creative Strategy card: soft sage instead of butter/olive */
.svc .card:nth-child(3){background:var(--sage-soft)}

/* phones: smaller 3-across photo tiles, first 12 shown, button reveals the rest */
.gal-more{display:none}
@media(max-width:699px){
  .gal{columns:3;column-gap:8px}
  .gal figure{padding:4px;margin-bottom:8px;border-width:2px;border-radius:12px}
  .gal figure::after{inset:2px;border-radius:9px;border-width:1px}
  .gal img{border-radius:8px}
  .gal:not(.open) .extra{display:none}
  .gal-more{display:flex;align-items:center;justify-content:center;margin:20px auto 0;min-width:240px}
}
@media(max-width:380px){.gal{columns:3;column-gap:6px}.gal figure{margin-bottom:6px}}

/* photos: even rows of equal tiles, like the videos (3 across, 4 on large screens) */
.gal,.gal:not(.open){columns:auto!important;column-gap:0!important;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px 10px;margin-top:30px}
.gal figure{margin:0!important;break-inside:auto;aspect-ratio:3/4;padding:6px;overflow:hidden}
.gal figure img{width:100%;height:100%;object-fit:cover;display:block}
@media(max-width:699px){.gal{gap:8px}.gal figure{padding:4px}}
@media(min-width:900px){
  .gal{gap:clamp(18px,2vw,28px) clamp(16px,1.8vw,24px)}
  .gal figure{padding:10px}
}
@media(min-width:1700px){.gal{grid-template-columns:repeat(4,minmax(0,1fr))}}
@media(min-width:2200px){.gal{grid-template-columns:repeat(4,minmax(0,1fr))}}

@media(min-width:1700px){.gal,.gal:not(.open){grid-template-columns:repeat(4,minmax(0,1fr))}}